Talabat will shut down Zomato UAE’s food ordering mobile application, starting November 24. Zomato users will automatically be directed to the Talabat mobile application to order food.As first reported by Caterer, an email was sent regarding the notice and change in platform functionality. At the same time, “Zomato will continue to build on its restaurant discovery and dining out business,” Zomato said in an email to partner restaurants. UAE was the first global foray of Zomato in 2012 and accounted for 20% of its orders at one point. Talabat acquired Zomato’s food delivery business in the UAE in 2019 for $172 Mn.
As per the agreement between the two companies, Zomato was rendering services to Talabat in the UAE in return for cost reimbursement since the transaction. Talabat says that it would launch Zomato’s loyalty program ‘Zomato Pay’ along with its ‘Vibe Check’ feature on its app. The Indian foodtech giant has already launched Zomato Pay, through which customers can make payments at partner restaurants and avail of various discounts and cashback offers, across UAE. The ‘Vibe Check’ feature allows restaurants to post short video stories to help generate more traction.
Addressing restaurant partners, Zomato said: “We want to thank you for being a trusted partner of Zomato food ordering over the years. Your contribution has been significant in offering a great experience to and delighting our beloved customers. We wish you the very best for the continued growth of your business and look forward to partnering with you in the growth of your dining out business.”