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With 92 billion views Dubai named ‘most viewed destination’ on TikTok

Dubai has secured the top rank for being the most visited destination on TikTok, with over 92 billion views on the short-form video sharing mobile application. The emirate ranked as the number one global travel destination on a list by Airport Parking Reservations. The data looked at the number of views for major global cities, with Dubai coming out way in front. Researchers credited the city’s legion of attractions, such as Burj Khalifa and Atlantis, The Palm, as making it a content hotspot.

Barcelona came in second with 61.3 billion views, helped by tourist hotspots including Basilica de la Sagrada Familia and Camp Nou stadium, home of Barcelona FC. Coming in third place was UK capital London, with 42.7 billion TikTok views. The city’s art and culture landmarks and museums proved to be content hotspots, as well as its architecture, parks and green spaces.

The broader study looked to focus specifically on cities that are popular with Gen Z travellers, and took in several other factors aside from social media views to give cities an overall global ranking, including safety rating, Google search volume, attractions and restaurants per 100,000 people and hostels.

Photo Courtesy : Alamy, Visit Dubai

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