To ‘fly better’ Emirates to spend $2 billion on food menu and interiors
Priding itself on a brand promise of ‘Fly Better’, Emirates is investing over US$ 2 billion to enhance its inflight customer experience, including a massive programme to retrofit over 120 aircraft with the latest interiors, plus an array of other service improvements across all cabins starting in 2022.
“While others respond to industry pressures with cost cuts, Emirates is flying against the grain and investing to deliver even better experiences to our customers,” Sir Tim Clark, President of Emirates Airline has said in a statement. Some of Emirates’ latest initiatives include: elevated meal choices, a brand new vegan menu, a ‘cinema in the sky’ experience, cabin interior upgrades, sustainable choices and a generous approach to the little touches that make travel memorable. Here are the services passengers can look forward starting from Aug 2022 –
New menu :
An award-winning team of chefs, a world-class catering team and a wide variety of suppliers have been assembled to design and deliver the best fine dining experience in the sky. New menus will be served on select Emirates routes in First Class, featuring dishes such as pan-fried salmon trout with moqueca sauce and creole rice, roasted duck breast with orange thyme jus, steamed broccolini and fondantpotatoes. New menus will also be introduced to Business and Economy on the 1st of September.
Vegan choices and Caviar experinces :
Emirates’ new vegan menu is carefully curated to cater to the growing numbers of customers pursuing this thoughtful lifestyle. Vegans, or anyone interested in a delicious and healthy plant-based meal, will enjoy handcrafted gourmet dishes. Along with this customers can now savour unlimited portions of Persian caviar as part of the ‘dine on demand’ service, with an exquisite pairing of the world-renowned Dom Perignon vintage champagne.
Cinema in the Sky:
First Class customers can create a memorable movie moment on-board by ordering cinema snacks as they enjoy the 5,000 channels on Emirates’ ice inflight entertainment system.
Farm to Fork :
Emirates’ customers departing on flights from Dubai can begin crunching on fresh greens harvested from Bustanica, the world’s largest vertical farm and newly-opened US$40 million joint venture investment through Emirates Flight Catering.
After the retrofit, the airline will have 120 aircraft offering premium economy seats ― the only airline in the region offering this cabin class. With its first aircraft scheduled to enter the Emirates Engineering Centre for retrofitting in November, planning work and trials have already begun, the airline said.