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SCRF empowers Gen Z with TikTok Creative Center tools

A fun, interactive and highly informative workshop on the effective use of ‘TikTok Creative Center’ held over the weekend at the on-going Sharjah Children’s Reading Festival (SCRF)’s Social Media Centre, enlightened and empowered a diverse group of participants on ways they can harness the full potential of TikTok’s dynamic platform to reach a wider audience and leave a lasting impression. Participants including social media influencers, content creators, and marketing professionals, were offered an in-depth introduction on the various features of TikTok by the session moderator, Tayiba Ahmed, who is the Audience Engagement Manager at Street FZC.

She taught them how to create high-quality videos, edit and enhance footage using filters and effects, select the right music to complement their content, and also gave tips on how to optimise hashtag videos for maximum engagement and reach.

“The TikTok Creative Center boasts a powerful suite of tools designed to help users create engaging content. From video editing to music selection; filters to special effects, the platform has a plethora of features, which aids content creators produce unique and memorable work”, she emphasised. Tips for enabling strategic engagement through hashtag optimisation, clarifying the difference between general, global, as well as niche regional and local hashtags were also offered by Tayiba. The event concluded with a Q&A session, where participants had the opportunity to clarify any doubts and seek further advice.

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