Rolls-Royce has updated its historic mascot for only the second time in its history to mark its switch to electric power.
The original Spirit of Ecstasy was first introduced 111 years ago and has only changed once for one model.
But now, the symbol has received a comprehensive makeover ahead of the launch of the luxury brand’s first electric vehicle, the Spectre, in 2023.
The Spirit of Ecstasy has become more aerodynamic during an 830-hour design, modelling, and wind tunnel testing. Over the years, it has changed in size many times, shrinking from its original height of 175mm to the 95mm as it is today.
Only once, for the Silver Dawn model between 1932 and 1950, was her appearance radically changed to depict her kneeling on the exquisite pantheon grille. Marking a new era of electrification, the figure is now shorter, standing 82.73mm tall.
Rolls-Royce CEO Torsten Müller-Ötvös described the mascot as a “constant source of inspiration and pride for the brand and its customers”.
In what other ways could brands show their commitment to electric power? Let us know in the comments below.