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06 Feb, Monday
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Dubai’s Galaxy Racer inks multibillion-dollar rights pact with LaLiga

LaLiga, Spain’s top-flight football league, and Galaxy Racer (GXR), the world’s largest esports, gaming and lifestyle organisation, today signed a 15-year Joint Venture (JV) which will transform the Spanish league’s brand’s presence in the Middle East and North Africa (MENA) region and Indian subcontinent. The JV establishes an historic first for the world of sports rights in the territories and positions GXR as LaLiga’s local partner in the MENA and Indian subcontinent markets. The deal is expected to generate more than €3 billion in revenue. LaLiga and GXR will each hold a 50 per cent stake in the JV.

With more than 1.3 billion people under the age of 30 in the two markets, the deal will provide LaLiga with new ways to grow its brand and reach new audiences. It will also grant broadcast and media rights in MENA and Indian subcontinent, boosting viewership of LaLiga matches in the 29 countries in which the JV is in effect.This is an especially important time for football in the region, as Qatar hosts the first FIFA World Cup competition ever to be held in the Arab world. More than five billion people worldwide are expected to watch the tournament.

Paul Roy, CEO & Founder of Galaxy Racer, said: “The agreement marks the dawn of a new era of football in the region. Our collaboration with LaLiga offers us a novel way to share its intellectual property with GXR’s 500 million-strong global audience.” Maite Ventura, LaLiga’s Managing Director for the Middle East and North Africa, said: “Partnering with Galaxy Racer in the MENA region and Indian subcontinent is of great strategic importance to the LaLiga brand and its continued expansion in these critical markets.

GXR’s extensive experience in the region will also serve as an important source of support towards our international strategy. The Middle East is growing as a dedicated sports hub and the Fifa World Cup in Qatar now is the best example of the power of the sport.”
The JV will see collaboration with LaLiga representatives in Morocco, Egypt, Qatar, Saudi Arabia, Turkey, Israel, India, and the UAE, which is essential in achieving true regional development. Galaxy Racer and LaLiga are already collaborating on a number of projects, including a documentary series, competitions, merchandise, live events, and activations. Additionally, GXR will launch a roster of influencers who will focus exclusively on LaLiga and curate creator events to promote the LaLiga brand throughout the whole year.

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