Dailyhunt enters Middle East market, sets up base in Dubai
Dailyhunt, India’s leading vernacular language content discovery platform powered by VerSe Innovation, has announced its global expansion plans.
VerSe Innovation, which is valued at $5 (Dh18.37) billion, has set up an office in Dubai whilst rolling out its offerings in all the six Gulf Cooperation Council (GCC) countries, including the UAE, the Kingdom of Saudi Arabia, Bahrain, Oman, Qatar, and Kuwait.
The foray into the GCC market comes on the back of Dailyhunt’s success in India, where one in every two internet users is on its platform. Data shows that 350 million users access Dailyhunt for their daily news and content needs.
Powered by AI/ML and deep learning technologies, VerSe Innovation aims to take pole position in smart curation of content and tracking of user preferences on a real-time basis.
In India, Dailyhunt filters two million content items daily for recommendation to end-users in 15 vernacular languages across video, text and viral card formats.