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And world’s best destination in 2023 award goes to…

Dubai has been ranked as the most popular destination in the world for the second year running by the Tripadvisor Travellers’ Choice Awards for destinations. The winners for the 2023 awards were identified based on the quality and quantity of reviews and ratings specific to several award subcategories from travellers on Tripadvisor for accommodations, restaurants, and things to do in destinations worldwide over the 12 months between November 2021 and October 2022. 

Bali was ranked the world’s second-most popular destination, while London, Rome and Paris rounded out the top five spots. “Dubai’s tourism, hospitality and events sectors have been at the forefront of a rebound and acceleration of global growth in these sectors over the last two years and will continue to play a key role in shaping their evolution in the future,” said His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai’s Crown Prince and Chairman of The Executive Council of Dubai.

Most popular travel destinations in 2023

  • Dubai, UAE
  • Bali, Indonesia
  • London, UK
  • Rome, Italy
  • Paris, France
  • Cancun, Mexico
  • Crete, Greece
  • Marrakesh, Morocco
  • Dominican Republic
  • Istanbul, Turkiye
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