Adidas x Ravi: Dubai’s iconic restaurant gets a sneaker collab
Ravi Restaurant has for decades been a cult favourite in Dubai, becoming synonymous in the last two decades with the authentic heart of the city that residents flock back to again and again. Now, Adidas Originals is capturing some of that nostalgic spirit with a sneaker collaboration. Yep, the beloved brand has just launched the ‘SUPERSTAR RAVI’ sneaker in collaboration with the restaurant, with a colourway accented in Ravi’s iconic green.
The pocket-friendly spot is a Dubai institution, having first opened its doors in 1978 in Satwa.Additionally, it is a must-visit spot on the itinerary of most tourists as well as being a favourite with UAE residents. The adilicious campaign works directly with 11 owners of pioneering restaurants. “Covering 11 restaurants in 11 cities, the series presents 11 culinary-inspired silhouettes, all driven by the mantra – authentic food, real people, fresh sneakers,” the brand said in a press release.
The brand also released a campaign promo on its social media channels Tuesday. The design of the shoes tells the story of each restaurant part of the campaign. It pays homage to venues and people who play an essential role in the fabric of their communities.
With its distinctive shell toe design, the new shoe has the famous adidas trefoil stripes in green, which are matched by the heel tab and the laces. The restaurant’s name is embroidered on the heel tab along with the year the restaurant opened written in English on one shoe and in Urdu on the other.
Six of Ravi’s best-selling dishes are listed, with prices, on the inside of the tongue, again in different languages for each foot. To complete the restaurant effect, each pair of shoes is sold in a special takeaway box, which comes with a tag marked with the famed Ravi logo. Set to launch on June 23, the new shoes will be available online through the adidas site and at selected stores.