Abaya Rally, a glamorous event celebrating women’s empowerment,is all set totake place on 28 August 2022 in Abu Dhabi. Lined upon Emirati Women’s day, the event will feature an exhilarating drive uniting women dressed in Abayas and Sheilas at the Yas Marina Circuit. The event will celebrate women and their achievements and empower them in the UAE through the ‘Power of the Abaya’– which represents a proud tradition, a deeply respected culture, and the identity of women in the UAE.
Founded by Sheikha Fatima Bint Mubarak in 2015 to recognise Emirati women’s efforts and celebrate their accomplishments, Emirati Women’s Day is observed every year with a different theme. This year, the theme is “Inspiring Reality; Sustainable Future”. The Abaya Rally is an all-women car rally organized by Orbit Events and Promotions, one of UAE’s leading event companies, with the support of the Emirates Motor Sports Organization (EMSO). The event takes place at the Al Raha Beach Hotel which represents the charm of contemporary Arabic décor perfectly blended with the traditional warmth of Arabian hospitality. The Rally brings together women from different walks of life including car enthusiasts, entrepreneurs, and professionals. This goes on to bring forth the message that women lead the way because they are driven to empower. The drive and parade signify women supporting each other, breaking stereotypes, driving for the change they stand for, and towards a brighter sustainable future.